Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this online shop or make a purchase. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to the privacy policy listed below this text.

Who is responsible?

The entity responsible for data processing in this online shop is Ökologischer Land- & Weinbau Seitz. Full contact details can be found in section 3 under “Information on the responsible entity”.

What data is collected?

When visiting and using this shop, the following data is essentially processed:

• Data that you actively provide (e.g., during an order, when subscribing to the newsletter, in the AI Sommelier chat),

• Data that arises in the context of contract processing (e.g., order history),

• Technical data that is automatically collected when visiting the website (e.g., IP address, browser type).

Why is your data processed?

Data processing is carried out primarily for contract fulfillment (order, shipping, payment), for providing the online shop, for fulfilling legal obligations (e.g., accounting, taxes, youth protection), as well as on the basis of your consent (e.g., for the newsletter).

What rights do you have?

You have the right to free information, correction, deletion, and restriction of the processing of your data, the right to data portability, and the right to object and lodge a complaint with a supervisory authority at any time. Details can be found in section 3.

Who technically processes your data?

This online shop is operated via the platform of Vinolin UG (haftungsbeschränkt). Vinolin processes part of your data as a data processor on behalf of the aforementioned responsible entity. For certain functions (in particular the central login service and the AI Sommelier, for which Vinolin is responsible in its own right), Vinolin acts as the responsible entity itself; details on this can be found in sections 5, 6, and 7.

2. Hosting and Technical Provision

The online shop is operated on the “Vinolin Suite” SaaS platform by Vinolin UG (haftungsbeschränkt), Bildungscampus 11, 74076 Heilbronn. Vinolin processes the personal data generated in this shop as a data processor on behalf of the shop operator. A data processing agreement pursuant to Art. 28 GDPR has been concluded with Vinolin.

Vinolin uses the following sub-processors for the technical provision of the platform:

• Vercel Inc. (USA, with global CDN) — web hosting and delivery of static content

• Neon Inc. (USA, data processing in Frankfurt am Main) — database hosting

• Inngest, Inc. (USA) — background job processing

• Amazon Web Services EMEA SARL (Luxembourg, data processing in Frankfurt am Main) — sending transactional emails (e.g., order confirmations)

• Google Ireland Ltd. (Ireland, data processing in Frankfurt am Main) — AI functions for the sommelier (cf. section 7)

For sub-processors located outside the EU, EU Standard Contractual Clauses (SCCs) are used in accordance with Art. 46 para. 2 lit. c GDPR; in some cases, there is also self-certification under the EU-U.S. Data Privacy Framework.

Processing is carried out for the fulfillment of the contract with our customers (Art. 6 para. 1 lit. b GDPR) as well as based on our legitimate interest in a secure, fast, and efficient provision of the online shop by professional providers (Art. 6 para. 1 lit. f GDPR).

3. General Information and Mandatory Information

Data Protection

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

We point out that data transmission on the internet (e.g., when communicating via email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information on the responsible entity

The responsible entity for data processing in this online shop is:

Ökologischer Land- & Weinbau Seitz

Ulrich Seitz
Ritterberg 8
97953 Königheim
Phone: +49 (0) 9341 – 41 54
Email: mail@oeko-seitz.de

Tax ID: 80135/06110

Storage duration

Unless a more specific storage period has been mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods pursuant to § 257 HGB / § 147 AO; as a rule, ten years); in the latter case, deletion will take place after these reasons cease to exist.

General information on the legal basis for data processing

Provided you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we cooperate with various external entities. In some cases, it is necessary to transmit personal data to these external entities. We only pass on personal data to external entities if this is necessary for the fulfillment of a contract, if we are legally obliged to do so, if we have a legitimate interest according to Art. 6 para. 1 lit. f GDPR in the transfer, or if another legal basis allows the data transfer. When using data processors, we only pass on personal data on the basis of a valid contract for data processing.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed for the purpose of direct marketing, you have the right to object to the processing of your personal data for the purpose of such advertising at any time. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing.

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction, and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients, and the purpose of the data processing at any time and, if applicable, a right to correction or deletion of this data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser's address bar switches from “http://” to “https://” and by the lock symbol in your browser line.

Objection to promotional emails

The use of contact data published in the context of the mandatory imprint requirements to send unsolicited advertising and information materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data collection when visiting this shop

4.1 Cookies

We only use technically necessary cookies in this online shop. These cookies are required for the shop to function — in particular for:

• managing your login session (if you have logged in via the Vinolin login),

• managing your shopping cart,

• secure processing of the order and payment process,

• a technical identification of your session for the AI Sommelier chat (Conversation ID).

These cookies are set on the basis of § 25 para. 2 no. 2 TDDDG without consent, as they are absolutely necessary for the provision of the services you expressly request. The legal basis for the associated data processing is Art. 6 para. 1 lit. b GDPR (contract fulfillment) or Art. 6 para. 1 lit. f GDPR (legitimate interest in secure and functional operation).

We do not use cookies for tracking, analysis, or marketing. We therefore dispense with a cookie banner.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases or exclude them in general. If technically necessary cookies are deactivated, the functionality of this shop is restricted.

4.2 Server log files

When you call up this online shop, information is automatically collected in so-called server log files via the infrastructure of our platform provider Vinolin (cf. section 2), which your browser automatically transmits. These are: browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request, IP address.

These data are not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the technically flawless provision of this shop and in the security of our systems. The logs are generally deleted automatically after 30 days.

5. End customer account and login (account.vinolin.com)

5.1 Central login service

To log in to this shop, we use the central login service of Vinolin UG (haftungsbeschränkt) at the domain account.vinolin.com. This service allows you to make purchases in all Vinolin shops with a single account without having to create a separate account in each shop.

Vinolin UG (haftungsbeschränkt), Bildungscampus 11, 74076 Heilbronn, is responsible for the processing of your account data within the scope of this login service. The applicable privacy policy can be found at https://vinolin.com/datenschutz.

5.2 What data is processed?

When registering and logging in via the Vinolin account, the following data in particular is processed:

• First name, last name (optionally gender and profile picture)

• Email address and email verification status

• Phone number (optional)

• Date of birth (as part of age indication)

• Password hash, session token, OAuth tokens

• IP address and user agent at the time of login

5.3 When is your data passed on to us?

Only as soon as you make a purchase in our shop or subscribe to our newsletter, the data necessary for these purposes is transmitted by Vinolin to us as the shop operator. From this point on, we are responsible for the processing of the data associated with the order or the newsletter (cf. sections 6 and 8).

6. Order processing in the shop

6.1 What data is processed during an order?

As part of an order, we process the data required for contract fulfillment. This is partly collected directly from you, partly provided via the Vinolin account or via the payment service provider:

Master and contact data (via Vinolin account):

• First and last name, email address, if applicable phone number

• Date of birth (for age verification in accordance with youth protection laws)

Address and payment data (via payment service provider Stripe, cf. section 6.3):

• Delivery and billing address

• Payment data (e.g., credit card token; complete card data is not stored by us)

Order data:

• Order number, order items, quantities, prices

• Order status, shipping status

• Invoice documents

6.2 Legal basis and storage duration

The processing of order data is carried out on the basis of Art. 6 para. 1 lit. b GDPR (contract fulfillment). Order data that is relevant for accounting (in particular invoices) is kept for ten (10) years in accordance with § 257 HGB / § 147 AO. The legal basis for this is Art. 6 para. 1 lit. c GDPR (legal obligation).

6.3 Payment processing via Stripe

Payment processing in this shop is carried out via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210, Ireland. Via Stripe, you can pay with credit card, Apple Pay, Google Pay, or Wero, among other methods.

Stripe is an independent controller within the meaning of Art. 4 no. 7 GDPR in the context of payment processing. You enter your payment data (in particular card and bank details, delivery and billing address) directly at Stripe. Stripe processes this data under its own responsibility for payment processing as well as for the fulfillment of legal obligations (in particular in the area of anti-money laundering).

We only transmit your email address to Stripe to enable Stripe to identify your order. We receive back from Stripe status information about the payment as well as the delivery address required for shipping.

Further information can be found in Stripe's privacy policy at https://stripe.com/de/privacy.

6.4 Payment processing via PayPal

If you choose to pay with PayPal, payment processing is carried out via PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, Luxembourg.

PayPal is an independent controller within the context of payment processing. You enter your payment data directly at PayPal. PayPal processes this data under its own responsibility. Further information can be found in PayPal's privacy policy at https://www.paypal.com/de/legalhub/privacy-full.

6.5 Shipping of goods

We handle shipping ourselves via a shipping service provider commissioned by us (Hermes). For this purpose, we transmit your delivery and, if applicable, contact details (email address, phone number) to the shipping service provider. The legal basis is Art. 6 para. 1 lit. b GDPR.

6.6 Sending order confirmations and status emails

As part of order processing, you will receive automated emails (order confirmation, shipping confirmation, status information). Technical dispatch takes place via the infrastructure of our platform provider Vinolin and is handled via the sub-processor Amazon Web Services EMEA SARL (cf. section 2).

7. AI Sommelier

In this shop, an AI-supported sommelier is available to you, which can recommend suitable wines from our range based on your taste preferences.

7.1 Anonymous use

You can also use the AI Sommelier without logging in. Before first use, you must agree to the processing of your input. When used anonymously, the conversation history is saved; an IP address is not collected here, so that recognition of your person across several sessions is not possible.

7.2 Use with a logged-in account

If you are logged in via your Vinolin account, your name is also transmitted to enable more personal advice. In the future, a shop-spanning taste profile managed via the Vinolin account may also be included, provided you have consented to the creation and use of such a profile.

7.3 Responsible entity

Ökologischer Land- & Weinbau Seitz, as the shop operator, is responsible for providing the AI Sommelier within the scope of this shop. Vinolin processes the data generated in the sommelier dialogue as a data processor on behalf of the shop operator (cf. section 2). The processing of the shop-spanning taste profile is carried out by Vinolin under its own responsibility; details and the option to consent or revoke consent can be found in Vinolin's privacy policy.

7.4 AI processing via Google Vertex AI

To generate the AI responses, your input as well as your name, if applicable, are transmitted to Google Ireland Ltd. (Google Vertex AI). Processing takes place in a data center in Frankfurt am Main (Germany). According to Google, the transmitted data is processed exclusively for generating the respective response, is not permanently stored, and is not used for training purposes.

7.5 Legal basis and storage duration

Processing is carried out on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you provide before starting the chat. You can revoke your consent at any time with effect for the future.

8. Newsletter

8.1 Registration with double opt-in

You can subscribe to our newsletter on the website of this shop. Registration takes place using the double opt-in procedure: After entering your email address, you will receive a confirmation email with a confirmation link. Only after clicking the link will you be added to our distribution list.

8.2 What data is processed?

As part of the newsletter registration, we process:

• Your email address

• Confirmation status (Pending / Verified / Unsubscribed)

• Confirmation and unsubscribe token

• Timestamp of registration and confirmation

8.3 Dispatch and technical provision

We handle the technical dispatch of the newsletter via the infrastructure of our platform provider Vinolin. For this purpose, Amazon Web Services EMEA SARL (cf. section 2) is used as a sub-processor. We remain the controller in this respect; Vinolin and AWS are involved exclusively as data processors.

8.4 Legal basis and revocation

Processing is carried out on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by clicking on the unsubscribe link in every newsletter or by sending us a corresponding message to mail@oeko-seitz.de. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

After revocation, your data will be removed from the active newsletter distribution list. We may keep proof of your consent and the revocation in order to fulfill our burden of proof (Art. 6 para. 1 lit. f GDPR — legitimate interest in provability).

9. Up-to-dateness of this privacy policy

We reserve the right to adapt this privacy policy in the event of significant changes. The current version is available on our website.

Status: May 2026